TY - GEN
T1 - Web application proposal using the Scrum methodology to enhance the sales process of companies in Trujillo, Peru
AU - Jara, Edward Alexis Uceda
AU - Cabrera, Orlando Kir Argomedo
AU - Beltrán, Rolando Javier Berrú
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023
Y1 - 2023
N2 - This research was carried out in order to analyze the characteristics of the sales process and the aspects of the SCRUM methodology that should be considered to propose a web application design in the city of Trujillo. The type of study was intentional; calculating 45 service companies as a sample. A questionnaire was used to collect data. In addition, for the design of the proposal, the web application based on information symmetry was used as a theoretical framework. The dimensions of the factual variable were sales and customers, while the propositional axes considered in the propositional variable were security and usability. Likewise, the thematic axes on which the thematic variable was analyzed were roles, events and artifacts. The results show that "Effectiveness in sales made", "Execution of the sales process", "Customer acquisition" and "Customer recurrence" had an average "regularly" score of 49%, 49%, 36% and 29%, respectively. Having said all the above, it can be concluded that there is a deficiency in the sales processes; the indicator with the lowest score is "Customer Recurrence", which is why a web application was developed based on the symmetry of information for service companies in the city of Trujillo.
AB - This research was carried out in order to analyze the characteristics of the sales process and the aspects of the SCRUM methodology that should be considered to propose a web application design in the city of Trujillo. The type of study was intentional; calculating 45 service companies as a sample. A questionnaire was used to collect data. In addition, for the design of the proposal, the web application based on information symmetry was used as a theoretical framework. The dimensions of the factual variable were sales and customers, while the propositional axes considered in the propositional variable were security and usability. Likewise, the thematic axes on which the thematic variable was analyzed were roles, events and artifacts. The results show that "Effectiveness in sales made", "Execution of the sales process", "Customer acquisition" and "Customer recurrence" had an average "regularly" score of 49%, 49%, 36% and 29%, respectively. Having said all the above, it can be concluded that there is a deficiency in the sales processes; the indicator with the lowest score is "Customer Recurrence", which is why a web application was developed based on the symmetry of information for service companies in the city of Trujillo.
KW - Service companies
KW - database
KW - sales process
KW - scrum methodology
KW - web application
UR - https://www.scopus.com/pages/publications/85172324770
M3 - Conference contribution
AN - SCOPUS:85172324770
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Y2 - 19 July 2023 through 21 July 2023
ER -